a brand that is rooted in the empowerment and celebration of African children.

Baby Rack Ltd is proud to introduce Xoxo Melanin

The name Xoxo Melanin embodies love and kisses (XOXO) and the dark pigment that gives colour to the skin (Melanin). It is a phrase of endearment that we use to express our love towards ourselves and our community.
Xoxo Melanin was founded by two sisters who decided to join forces to make a difference. Their passion for empowering and uplifting children in their community was the driving force behind the brand. They wanted to provide children with toys and tools that promoted positive self-awareness and self-love, as they believe that these are essential qualities for children to develop a strong sense of identity.

At Xoxo Melanin, we are committed to growing our line of products to meet the unique needs of African children. Our product line includes black skin dolls that promote self-love and positive representation, and affirmation cards that support children’s emotional and cognitive development by encouraging positive self-talk.
In addition to our products, we are introducing a blog where we want to share entertaining, educational, and informative content with our community. We aim to use our blog to educate our customers on the importance of empowering products and celebrating African children in all their diversity. Our blog is a resource for parents and guardians who want to better understand how to support their children in developing positive self-awareness and self-love.
Xoxo Melanin was founded by two sisters with the goal of empowering and uplifting African children through empowering toys and tools that promote self-esteem and positive self-image. We are committed to growing our line of products to meet the unique needs of our customers, and we have a blog that serves as a resource for parents and guardians.

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In summary, XOXO Melanin’s logo features an African map, which reflects our commitment to empowering and celebrating African children. Our brand’s main colours are different shades of brown, which represent the diversity of our community and reinforce our commitment to promoting positive self image and representation among African children.

Xoxo Melanin is a brand that is deeply committed to empowering and celebrating African children. Our brand’s logo reflects this commitment through the use of an African map. We chose the African map as our logo because it represents our target audience, which is primarily African children.

Our brand’s main colours are different shades of brown, which are representative of the diversity of African people. We believe that the different shades of brown represent the beauty and complexity of our community, and we wanted to highlight this through our brand’s colour scheme.

The varying shades of brown also reinforce our commitment to promoting positive self-image and representation among African children. We believe that every child deserves to see themselves represented in the toys and tools they play with, and by using different shades of brown in our products, we hope to help children feel seen and heard.